The Middle - Springsteen Jeep Super Bowl Commercial

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I know that many will be screaming sell out, but I think this commercial is well done and the message is on point. 

https://youtu.be/D2XYH-IEvhI

Springsteen sold out a LONG time ago when he moved tp L.A. , married an actress and wrote Born in the USA wearing skin tight jeans and a bandana.It's almost as bad and cheesy as Weir and his I want to live in America bs.

I think the whole concept of performers "selling out" is weird. If I was in the same boat and knowing the fickle nature of fans, I would cash in whenever I could as long as I believed and/or used the product. With recording artists these days, one can't depend on music sales at all and with touring off the table for at least another year, bills have to be paid. 

Why was he so quite along with other Hollywood types WHILE Trump was in office? 

A little bit about how this commercial came to be in Variety. https://variety.com/2021/tv/news/bruce-springsteen-super-bowl-commercials-jeep-1234902575/

Why was he so quite along with other Hollywood types WHILE Trump was in office? 

Quiet? He consistently voiced his displeasure with Trump from the second he first started his original campaign for president and never stopped.  

What exactly does it mean to "sell out" anyway? Such an ambiguous phrase like calling something "dated"

I remember him, Pearl Jam and others part of the Move, and  I think that they were a lot more vocal about George Bush, Trump not so much. I am old and my memory might not be that great, but it appeared that Hollywod types held their tongues a lot more when the bigger bully was in charge 

> With recording artists these days, one can't depend on music sales at all and with touring off the table for at least another year, bills have to be paid.

That argument doesn't really hold water for someone like Springsteen, who's worth about $500 million.

More money more bills 

JFC. How about if an artist just wants to make a statement? Yeah got paid for doing so, but I don't see a damned thing wrong with calling for an effort to come together. Find something else to bitch about. Right on Bruce, the f'in Boss! And no, he wasn't silent. Just picked his spots. Ever hear "The Grey House"? Listen to it.  https://www.youtube.com/watch?v=oWT1gfVXle8

And NY cops still hate him for "41 Shots." JMNSHO. 

Thanks for posting that, Tony. 

Living in a Teepee living organically and then moving to Marin or Malibu living in a $10,000,000 dollar house is considered a Sell Out IMO. Get it fishcane. The hippies sold out looong ago when they needed that big cash for the caine' and the vanity that came along with it!

Funny Weir interview about success.

https://www.youtube.com/watch?v=0l3Ghakv8-Y  <<<

Also applicable to getting things done in DC with people who are defiantly in a dangerous cult or pander to their base

If Springsteen were to have spoken to anything that was ACTUALLY about JEEP ... it'd be easier to digest.

https://www.youtube.com/watch?v=DC0TM-QyHto

 

So wouldn't a sell out be the first time your art makes more then you invest in making it?

Anyone who thinks that "Born in the USA" was a sell-out song hasn't listened to the lyrics. It's not Springsteen's fault that the meaning of the entire song was misconstrued by the public, from anti-war Deadheads to the "Ra Ra Ra, Go USA Americans."

That argument doesn't really hold water for someone like Springsteen, who's worth about $500 million.

It hold true for all artists, regardless of their net worth. Somebody like Bruce Springsteen has worked hard to accumulate what he has. His ticket prices are lower than any other artist that plays the venues he plays and he, on a bad day, gives his audience a show of at least 3.5 hours without a break. Although I can't say for sure, the sales of his last 2 albums, which are among his best ever, I've been told that he didn't even break even from sales. Just because somebody has a high net worth, they should be expected to operate at a loss. As fishcane mentioned, "more money, more bills." People who work in his organization are well compensated because they are some of the best in the business. I doubt any of them make less than 150k a year, some much more. I imagine that his payroll for full-time employees is over 2 million a year. So, making a commercial for a product that you have owned  for years (that's Springsteen's Jeep in the commercial, to stem the flow of red ink isn't such a bad thing. 

What does an appeal to "the middle" have anything to do with a Jeep?

Super Bowl ads often have nothing to do with the product. It's a quaint little message of unity. 

Meh. Make more commercials and stop charging $7 S/H on a F'n CD.

Would the Grateful Dead played another "Altamont" if they had prior knowledge there would be a high likelihood that many would die (indirectly) as a result of the event?

I'm kinda looking at this Super Bowl through such a lens.    Thanksgiving, Christmas, and New Year's can't effectively be postponed, but why couldn't the Super Bowl have been put off until late spring or summer when numbers have significantly diminished?   I'm not talking about just around Tamp Bay, but mostly indoor gatherings that will invariably result across the nation as holding the potential to spread the virus far more than an "average day".   If there is a spike, will those who somehow cashed in on this be complicit with having blood on their hands to some extent?    

Every asshole who went to a sports bar on a Sunday during a season that should have been canceled shares responsibility.

Thursdays too, I think.

lol, that was funny. 

Ole brucie is richie because of his fat cat friends on team cabal

At this point he's just a hire hand 

 

 

 

 

The dead didn't play at altamont.  I was disappointed. But I guess it's OK because I didn't get very close to the rail

Bruce Springsteen & The E Street Band - 05/21/2016 - Madrid, Spain

https://www.youtube.com/watch?v=uls7LZ3y3m8

The dead didn't play at altamont<<<

It had a typo and wasn't written very well.  I was trying to allude to "another" = a new, but different iteration.  

Jesus, that was embarrassing.

If Bruce wants to sell jeeps, that's fine. Just tell everyone to go buy a fucking jeep. Adults are fine with that.

But wrapping it up in a stylized spoken word story people about coming together blah blah blah? Yikes.

Bruce has always been a guy who easily deciphers the good, bad and in-between. I'm really surprised he signed off on this, unless he really needs the cash. I'd have to imagine he has plenty though, so this is a mystery.

 

 

If you make the argument he is worth $500 million and therefore he shouldn't "sell out" , you can argue back he didn't sell out since he isn't in it for the money.   An artist, a musician painter, writer etc  has the right to define the use of his or her work and spread their message however they want.  When the GD started playing stadiums,  they were called sell outs, when Jerry's artwork was used on neckties he was called a sell out, when Dylan did commercials and recently sold his catalog he was called a sell out.   Why the F**** does it matter. How does their ability to earn an income, support a business and staff or their family make their artistic contributions any less or enjoyable.   I don't believe any of them took a vow of poverty.  

I'm fine with Bruce selling whatever he want's of his creative output. 

It's hard enough to make money for musicians these days. Make hay while the sun is shining.

 

I'm more offended at the content of meeting in the middle with racist, know nothing Insurrectionists that actively tried to destroy every working institution we have as a means of holding and wielding  power for a fascist wanna be tyrant and the symbolism of meeting in a Christian church in a district that voted 83% for Trump. There is no middle with these folks and we need to stop letting the middle be shifted further and further to the right in an expression of both sideism when its not a good faith argument over policy details, but a struggle between reality and cult of personality that has made Trump their Jesus.

Hey Smiley,

I don't disagree, but I don't think that's who he is speaking too.  But there is a middle maybe a bit to the right and the left that does listen.  

 

Jeep's "middle" is of the contiguous United States. No love for Alaska or Hawaii?

looked cold. should have gotten a hard top

<<<Jeep's "middle" is of the contiguous United States. No love for Alaska or Hawaii?

 

Lol, also no Upper Peninsula of Michigan. Fuck the Yoopers?

Let's not overlook the obvious, that Jeeps just suck ass!

> Fuck the Yoopers?

Apparently. And US territories like Puerto Rico and Guam too.

my republican friend said Bruce is a pinko commie, including pointing out the red star in the "middle" is a communist symbol

When the GD started playing stadiums,  they were called sell outs, when Jerry's artwork was used on neckties he was called a sell out, when Dylan did commercials and recently sold his catalog he was called a sell out.  <<<

Garcia would have never ever been remotely involved with a sappy brandertainment commercial (Dylan maybe, ha). There is a big difference between selling a tie or whiskey (their own creations btw) and Bruce's cringe worthy subterfuge to sell crappy cars.

 

 

 

Hey Tatters

Jerry would be the first to say anyone could do what they want without judging.  It's a slippery road when you start judging artists for decisions they make on and off the stage.  It may not be your cup of tea and you don't have to watch or listen, but but everyone is entitled to drink the tea they want. 

Jfc We sure do love complaining around these parts

 

And I won't read all of the stupid comments above
I enjoyed the advertisement and the sentiment

 

How do you know they are stupid/ complaining if you didn't read them?

It's a slippery road when you start judging artists for decisions they make on and off the stage.<<<<

Not sure if having an opinion on a terrible Super Bowl car commercial really qualifies as some type of entitled judgement lol. 

PS. Jeep Patriots are the worst cars in the Hertz stable. 

 

 

RS: You, Bruce Hornsby, Branford Marsalis and Rob Wasserman recently recorded the music for a series of Levi’s ads, directed by Spike Lee

JG: Yeah, we figured, hey, if Spike Lee could sell out, we could sell out. What the hell.

https://www.rollingstone.com/feature/jerry-garcia-grateful-dead-1991-int...

Didn't Jerry make a Levi's commercial? 

The Jefferson Airplane did one for Levi's.

https://www.youtube.com/watch?v=Gl0gAUvFO3Q

The whole concept of "selling out" makes me wonder, what's the standard you're holding people to that makes it "selling out" when they enter into a commercial venture? It's a funny thing...

Often times, the medium is the message. That was Bruce's major blunder. I doubt many people are disappointed in the simple fact that he trying to move some fresh Jeeps off the lot. 

They should have had him cruising the backwoods of the New Jersey Pine Barrens, with Rosalita cranking from vintage Blaupunkt pull-out radio. Natch.

>  the simple fact that he trying to move some fresh Jeeps off the lot

That's what I found disingenuous about Springsteen's Jeep commercial. If you have something to say, you should just say it, and the Boss shouldn't be lacking in available platforms to speak his mind. Promoting the idea of uniting in the middle devalues the message when it's wed with moving product.

That was a great ad, kudos to Bruce for participating!

I drive a 2001 Jeep.   It is bulletproof

By the way if I'm not mistaken that was his personal vehicle

Maybe the tipoff was he was driving in the middle of the road.

It's gonna be a long walk home...

From your front porch to my front seat The door's open but the ride ain't free

> Maybe the tipoff was he was driving in the middle of the road.

Chrome wheeled, fuel injected and steppin' out over the line.

Chuckling at the comments about Springsteen's DUI arrest. One nice thing about the depth of Springsteen's song book is that there is a lyric that can be used for anything that happens in life. There are time I am in discussion with the editor of Backstreets Magazine and I don't think we have used any of our own words for a 10 minute conversation!

Now back to the commercial. The far left is ripping him up for not being woke enough and the disrespect he showed by using white, Christian imagery.. The far right is ripping him for filming in their sacred lands and using white, Christian imagery. It does not escape me the irony of the people who like the commercial....the middle.  

So, he was just preaching to the choir then.

Probably, since the middle majority is called that because it is the majority and in the middle.

Which means the commercial turned off those who the ad was ostensibly targeting.

they should've had lady gaga and ted nugent do a duet of islands in the stream...

Jeep cancels the boss. 

Jerry said he did the Levi commercial because a friend needed the money. Dave Nelson?

Maybe there were other substances involved?

Apparently the DUI happened back in November. I wonder who leaked it right after the Super Bowl, and why?

It seems that the probable cause of arresting Springsteen on suspicion of dui was that Springsteen was singing and laughing by himself. I guess in this day and age anyone acting happy should be investigated and arrested. We can't have happy people around in times like this. 

"the heat came round and busted me for smiling on a cloudy day"

Here's some more details...

Springsteen had traveled to Sandy Hook on his motorcycle. He went to the beach and was singing while taking photographs (he has become quite the shutterbug) and drew the attention of an officer. He also drew the attention of some fans who were also in the park. As Bruce walked back to his bike, the fans followed and asked him if he be in some photos of him and the fans. He said yes and photos were taken. After that was done, the fans offered a shot of tequila that they had with them. Bruce, while sitting on his bike shared a shot with the fans. The officer then moved in for the arrest.  

Did any of the fans get popped for public consumption too? And if so, did the Boss bail them out?

wow that's shitty.

<The officer then moved in for the arrest.>

From the Verona Express: The officer explained, "Even though I grew up in Jersey I didn't recognize him (Bruce Springsteen). I was a Deadhead."

From the Verona Express: The officer explained, "Even though I grew up in Jersey I didn't recognize him (Bruce Springsteen). I was a Deadhead."

I got a chuckle out of that although there is no Verona Express...lol

 

Did any of the fans get popped for public consumption too? And if so, did the Boss bail them out?

There is no mention of the fans being cited anywhere although if the fans didn't get cited, one has to wonder why not? 

^ If it was Jerry...

Garcia had traveled to San Francisco in his BMW. He went to the park and was singing while taking drugs (he has become quite the addict) and drew the attention of an officer. He also drew the attention of some Deadheads who were also in the park. As Jerry walked back to his car, the heads followed and asked him if he'd be into doin some drugs with him and the fans. He said yes and drugs were taken. After that was done, the fans offered a shot of tequila that they had with them. Jerry, while sitting in his car shared a shot with the fans. The officer then moved in for an autograph.  

jerry-crowd.jpg

Strick drunk driving laws are racist

Lol at you calling anything racist 

A deadhead cop. Lol.

Its funny how people think of themselves.

Weird, I don't remember Officer Friendly handing out ten strips.

BAC was .02.

If Springsteen had only asked the LEO for a miracle.

 >>>>>if the fans didn't get cited, one has to wonder why not? 

They probably weren't sitting on a motorcycle with keys in hand, pocket, or ignition switch.

 

I guess they coulda been cited for drinking in public or in a state park, if such was illegal there.

It's terrible what I'm reading about this guy.....Hey, who among us hasn't guzzled a beer so fast it splashed all over our fancy calfskin vest and silk shirt,

2012_02_brucebeer1.2e16d0ba.fill-661x496.jpg

...and then demanded we all have a karaoke contest ---- at the local movie theater?

Untitled_65.png

They watched him do one shot, drive off, and instantly bust him....and he's only at .02.

Sounds like the Park Police to me!

The ranger continues that Springsteen "claimed that he had two shots of tequila in the last 20 minutes."

"The Patron bottle that the shot was poured out of was completely empty (750ml)," the ranger also writes. "I asked Springsteen if he was leaving and he confirmed that he was going to drive out of the park."

Hayes claimed Springsteen reeked of alcohol. "[He] smelt strongly of alcohol coming off his person and had glassy eyes," the report states.

The musician was "visibly swaying back and forth while I observed his eyes," Hayes said. "I observed five out of eight clues on the walk and turn test. Springsteen took 45 total steps during the walk and turn instead of the instructed 19. 

https://www.foxnews.com/entertainment/bruce-springsteen-dwi-arrest-repor...

> drinking in public or in a state park

It sounds like it was a federal park (Gateway National Recreation Area) from the link fishcane posted. I'm guessing the feds are a lot less tolerant than local law enforcement.

< Springsteen took 45 total steps during the walk and turn instead of the instructed 19. >

Look like Saddler's right --- Bruce ALWAYS gives that little extra

Does the commercial count towards community service?

^That's why many (most)? lawyers would advise that you refuse to do "the walk" and go right to the breathalyzer test.

And yes, a DUI/DWI bust on Federal Property is a big deal. Don't do it, they will bring as many charges as possible, it happened to

someone I know at The Presidio in SF. It turned out WAY worse than it would have been on non-federal land.

But I bet Bruce has a pretty darn good lawyer or 10....

The worst 10% of cops ruin everything for everybody.

can bring weapons to state buildings but can't drink at a state park. got it.

Sandy Hook is a National Park, so federal law affects any legal issue.  Also, the official Jerseyland Nude Beach is there.

https://www.palumbo-renaud.com/criminal-law-articles/know-the-law-to-avo...

https://www.tripadvisor.com/ShowUserReviews-g46800-d6894838-r687230042-G...

 

41 shots has a new meaning.

https://news.yahoo.com/springsteen-fined-540-drinking-tequila-172210341....

Bruce Springsteen has been fined $540 after pleading guilty to consuming alcohol in a national recreation area where drinking is banned, a federal judge ruled Wednesday.