The Art of the Campaign

Interesting article from Trumps Campaign Chief (the one that's not in jail) on 2020...   

From Romania with Love

<<  In the days preceding the official conclusion of the Mueller Report, Brad Parscale, Trump’s campaign manager, was on a trip to Romania, where he outlined a $1 billion dollar strategy to get the U.S. President re-elected in 2020.>>

<<"You're talking to people on Twitter, but you know what you're missing? The 500 pound gorilla that's ready for the picking. Who controls Facebook controls the 2016 election", Parscale recalls telling Trump's team the day he got hired as digital campaign manager for the primary. He understood better than anyone that Facebook held the key to engaging the "lost, forgotten people of America". "Millions of Americans, older people, are on the internet, watching pictures of their kids because they all moved to cities … if we can connect to them, we can change this election".>>

<<Hillary Clinton's team made 66 thousand visual ads. My team made 5.9 million ads. Those are ads targeted directly to people the way they want to consume them. I stopped looking at people as demographics, groups, personas. I said: let's look at people as individuals, how do they act. Because two people who look the same, might act differently.>>

https://www.forbes.com/sites/tudormihailescu/2019/03/24/trump-campaign-c...